So I've had a subscription to Esquire magazine for about a year. Actually, I think it should be over, but they keep sending it anyway. I subscribed because I thought that Maxim really started to suck as well - unfortunately, so does Esquire. Here are a couple of examples:
Cultural Relevance: They recently interviewed John Goodman for this life lessons.
Funny: They have segment called "A funny joke from a beautiful woman." In this case the woman is usually some regular magazine fodder that is forgettabley beautiful and photo shopped into ubiquity. The joke is guaranteed to be lame and not at all funny, the type starting with "Two grandmas are in a bar..." or something like that.
Style: This is supposed to be their expertise, but I find it is weak as well. For example, they continually push $1,000 plus jackets (not unusual for men's magazines, but annoying nonetheless). Another example was their style advice column. Someone wrote in looking for a modestly priced watch that they can wear forever. Here is what they suggested - the Casio G-Shock. Although it is a fine watch, the asker was definitely looking for a less sporty, but decently priced, classic watch. My suggestion would be the Seiko Arctura - under 1k for a watch, well made, and cool but not overly stylish. Maybe the Cotura too.
Actual stories: They profiled Fox News's Shepard Smith. No magazine should give Fox News any credibility by calling taking anyone on that network seriously, especially one that endorsed Obama.
I think Men's magazines are getting crushed by the net - why get a magazine when you can just find a melange of articles on the net. Now to get a table PC for the bathroom...
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